Claim up to 70% in EDGE grant support.
SMEs can get up to 70% support on selected EDGE activities (such as internationalisation and sustainability), and up to 50% on general activities. EDGE consolidates EDG, MRA and PSG into one shopfront. Non-SMEs: up to 50% / 30%.
expand with EDGE.
Pick the route that
fits your climb.
Same ambition, different starting points.
The express route.
Start with a solution that already exists. This is the route to explore when a pre-approved package fits the work you need.
Match your needs to a listed package.
Check its scope and your eligibility.
Know the process before you commit.
The expedition route.
Scope a project around your ambition. This is the route to explore for a bespoke strategy or expansion project.
Name the capability or market you’re after.
Set the scope, outcomes and resources.
Check eligibility and requirements.
Not sure which path fits?
Let’s look at your next move together02 · At a glance
EDGE · Two ways to use it
A ready-made package, or a project built around you.
Both run on the EDGE Grant. Pick the one that fits the work.
-
Best for
Packages: Ready-made SEO and SEM packages, with prices you can see.
Projects: Brand, customer and market strategy, scoped to your goals.
-
Support
Packages: Up to 50% for SMEs.
Projects: Up to 50% for SMEs, and up to 70% for internationalisation.
-
Speed
Packages: Application outcome in about a week.
Projects: Case by case, depending on the activity.
What could 50% support look like?
Pick a project size to see the math for a pre-approved digital solution: up to 50% support for SMEs, capped at S$30,000 a year. Illustration only; Enterprise Singapore sets your actual support level.
Three possible routes
to growth
Where does your business need to go next? Under EDGE, Big Wall helps you identify the biggest opportunity, shape strategy and digitalisation work, and build a focused plan you can fund and execute.
Change your
brand positioning
Identify & optimise
your customer journey
Grow market share
or regional presence
Give customers a clearer
reason to choose you.
Your business has evolved. Has the way customers see you kept up? We uncover your strengths and turn them into a differentiated position that speaks to the right audience.
- Business, brand and competitor diagnosis
- Target audiences, value proposition and brand promise
- Positioning, messaging and visual identity recommendations
Build a stronger proposition
Look-alike claims such as quality service, trusted partner and best value blur into the background, while your strengths, your audience and your promise come into focus at the centre of a camera lens.
Start with the perception
What do you do?
From outside, most businesses make the same claims. Customers hear noise, not a reason.
Quality service, Trusted partner, Best valueHeard it before
“Quality service”
Expected, not chosen. Every competitor claims it too.
Expected, Not a reasonClaimed, not shown
“Trusted partner”
Trust is earned with proof, not claimed in a tagline.
Needs proof, Said by allEasy to copy
“Best value”
A price claim wins the customers least likely to stay.
Easy to match, Hard to keepDefine the difference
Why are you the right choice?
Connect your capabilities to the value your customers care about.
Diagnosis, Value proposition, Positioning01 From the diagnosis
Your real strengths
What you already do better than your competitors, found in your business and brand.
Business, Brand, Competitors02 Target audiences
The audience that values them
The customers who value those strengths most, and a proposition written for them.
Target audiences, Value proposition03 Brand promise
A promise only you can keep
One clear position, carried through your messaging and your visual identity.
Positioning, Messaging, Visual identityMake every touchpoint
part of the same climb.
Customers experience your business across channels, conversations and teams. We map that journey, identify friction and align your marketing and sales around the moments that matter.
- Customer research, personas and decision-maker insights
- Journey mapping, gaps and priority touchpoints
- Channel, content and sales follow-up recommendations
A connected customer experience
Connected
One rope, every touchpoint
The right message, at the right moment, across the journey.
One voice, Clear handovers, Fewer drop-offs
Disconnected
Every touchpoint on its own
Different messages, looks and owners. Customers slip through the gaps.
Mixed messages, Gaps between teams, Lost leads
01 Build awareness
Discover
“We understand the problem you need solved.”
Search: answers their question, Social ads: names their problem
02 Earn confidence
Consider
“Here is proof it works for businesses like yours.”
Website: keeps the same promise, Reviews: proof from people like them
03 Make value clear
Choose
“This is what you get, and why it is worth it.”
Sales call: picks up the same thread, Proposal: clear value, clear next step
04 Deepen relationships
Stay & recommend
“We keep our promise long after the sale.”
Onboarding: delivers what was sold, Referrals: a story worth sharing
01 Friction
Discover
The ad and the search result tell two different stories.
Search: a generic listing, Social ads: a different offer
02 Friction
Consider
The website does not match the promise that brought them in.
Website: a different message, Reviews: hard to find
03 Friction
Choose
Sales starts the conversation again from zero.
Sales call: no context from marketing, Proposal: a generic price list
04 Friction
Stay & recommend
After the sale nobody follows up, so nobody recommends.
Onboarding: left to chance, Referrals: never asked for
Find your next market.
Enter with a plan.
Whether you want a stronger foothold at home or a presence overseas, we assess where your business can compete and how to reach the customers with the best fit.
- Market opportunity research and competitive benchmarking
- Priority sectors, customer segments and market positioning
- Go-to-market, channel and partnership strategy
- Measurement framework and a repeatable expansion playbook
Expand with a clear direction
Your business at the centre
Three directions to grow
Each direction starts from what you already do well, with its own plan.
Closest to home, New ground, Further afield
01 Closest to home
Local market share
Win a bigger share of the customers already around you.
Priority sectors, Market positioning, Benchmarking
02 New ground
New customer segments
Reach the buyers you do not serve yet, through new channels.
Buyer research, Channels, Partnerships
03 Further afield
Regional markets
Enter overseas markets with a plan you can measure.
Opportunity research, Go-to-market, Measurement
Digital marketing packages
for the next climb
EDGE covers automation and digitalisation alongside strategy. Big Wall delivers SEO and SEM packages as EDGE-supported digital marketing / digitalisation work, scoped to your goals. These sit under the consolidated EDGE grant, not as a separate PSG shopfront.
LinkBoost
SEO + content marketing. Technical foundations, on-page work, content and authority building over a defined project window.
ContentCore
SEO + SEM. Organic and paid search working together, with clear reporting and a plan you can keep improving after the funded period.
Activity-based
Support % and caps follow the EDGE activity you apply for. Annual company cap is S$100,000. We help you map the right activity before you submit on BGP.
Not sure whether you need strategy consultancy, digitalisation, or both? Start with a discovery call and we will map it to current EDGE activities.
4-Phase Plan
& Deliverables
We shape the scope around your business challenge. Our consultancy can bring together these four workstreams, with deliverables agreed at the start.
Business review
& audit
Build an evidence-based view of where you stand.
- Stakeholder interviews
- SWOT and 4Ps assessment
- Primary / secondary research
- Brand strengths and gaps
Marketing
strategy
Decide who to reach and how to compete.
- Audience and persona framework
- Customer journey map
- Positioning and messaging
- Market and channel priorities
Implementation
roadmap
Turn your strategy into clear next steps.
- Channel and content map
- 12-month action roadmap
- KPI and measurement framework
- Ownership and team handover
Visual brand
direction
Make your brand recognisable and consistent.
- Visual identity assessment
- Refinement recommendations
- Brand guideline recommendations
- Touchpoint consistency review
Application process
Applications for EDGE are submitted through the Business Grants Portal (BGP) with CorpPass. As your Registered Management Consultant, we will:
-
Assessment
Assess eligibility, pick the EDGE activity, and prepare project scope.
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Prepare necessary documents
Prepare the proposal, work plan and documents required for that EDGE activity.
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Submission
Submit on the Business Grants Portal with CorpPass. We guide the documentation.
YOUR STRATEGY PARTNER · LYDIA YANG
Strategy with experience.
Guidance with perspective.
Lydia Yang · Registered Management Consultant
Lydia specialises in strategic brand and marketing development, helping business owners strengthen positioning, understand customers and identify growth opportunities that can sit under EDGE.
Her consultancy spans customer journey mapping, competitive analysis, brand strategy and implementation planning, supported by prior marketing and branding experience with Marriott International and Sony Electronics Asia Pacific.
Is your business
eligible for EDGE?
Singapore-registered businesses with at least 30% local ownership can apply. SMEs: up to 70% on selected activities, up to 50% on general activities. Non-SMEs: up to 50% / 30%. Cap: S$100,000 per company per year.*
*Up to S$100,000 total grant support per company per year. Cap refreshes on 1 April. Support is reimbursed after project completion and full payment.
Official EDGE Grant guidance ↗Registered and operating in Singapore
Your business must be based and operating here.
At least 30% local equity
Held by Singapore Citizens and/or Permanent Residents (at least 30% local ownership).
Financially ready for the project
Your company must be able to start and complete the work.
Support and approval depend on Enterprise Singapore’s assessment of the chosen EDGE activity. Disbursement is on a reimbursement basis after project completion and full payment.
A few things to know.
What is the EDGE Grant?
EDGE (Enterprise Digitalisation, Growth and Expansion) is Enterprise Singapore’s single shopfront that replaces EDG, MRA and PSG. It covers 8 business areas and 150+ activities. See the official EDGE Grant page.
How much support can my business receive under EDGE?
SMEs can receive up to 70% support on selected activities (for example internationalisation and sustainability) and up to 50% on general activities. Non-SMEs: up to 50% and 30% respectively. Total grant support is capped at S$100,000 per company per year, refreshed on 1 April. Levels vary by activity.
What can Big Wall Digital help with under EDGE?
We help with EDGE-aligned strategic brand and marketing consultancy (positioning, customer journeys, market growth) and with digitalisation packages such as SEO and SEM where they sit under EDGE digitalisation activities. Scope depends on the EDGE activity you apply for. We do not claim obsolete PSG-only or EDG-only framing.
How do I apply for EDGE?
Discover the activity on Enterprise Singapore or BizSG, then submit via the Business Grants Portal using your company’s CorpPass (BGP Preparer / Acceptor). We help you assess fit, shape scope and prepare documents. Do not start work or pay vendors before you submit (retrospective applications are not supported).
Can Big Wall Digital help with my EDGE application?
Yes, we can assist you to:
- Assess eligibility and which EDGE activity fits
- Prepare proposals, work plans and supporting documents
- Advise on strategy and digitalisation deliverables that align with EDGE
As Registered Management Consultants, we guide you through scoping and documentation for a clearer application journey. Approval remains with Enterprise Singapore.
What happens after I submit an application?
Enterprise Singapore reviews eligibility, outcomes and documentation. Processing time varies by EDGE activity. After approval, complete the project, pay in full, then claim reimbursement on BGP. Claims windows differ by activity type.
Teams that signed off
on the work
Social proof from clients who worked with Big Wall on growth and digital marketing. Names on the quotes.
★★★★★
Big Wall Digital’s work resulted in a significant increase in webpage views. Our traffic literally tripled in just one month. The SEO strategy was methodical and data-driven.
Marcus Soh Asst. General Manager · Positive Design Pte. Ltd.★★★★★
They communicated clearly at every step, set realistic expectations, and actually exceeded them. We now rank for keywords we did not even think were achievable.
Paolo Colzani Founder · Nicoline Asia Pte. Ltd.★★★★★
Big Wall provides outstanding, transparent service with a win-win approach. They are flexible and understanding, making the entire process smooth and tailored to your needs.
Christie Tham Digital Marketing · client teamLet’s find the right
route for your business.
Tell us where you are today and where you want to go. We will help you explore EDGE-supported strategy and digitalisation scope for your next stage of growth.