Case Study: Positive Design
Thirty-Five Years of Work.
Now the First Name
AI Gives.
Positive Design: bespoke retail environments for luxury brands since 1990, across perfume, cosmetics, jewellery, fashion, wines and travel retail
A new website, then a monthly retainer covering SEO, content, link building, press and local search. Since January 2025, ongoing
Win the brief before the brief exists, when a brand or a developer is still deciding who to invite
A firm that builds for luxury houses cannot look ordinary anywhere. Every page had to hold the same standard as the work
The starting point
Thirty-five years of work for luxury brands, almost none of it online.
Their work / Source: Positive Design portfolio
In December 2025 the site had a Domain Rating of 7, 172 visits a month from search and referrals,
and not a single project page a buyer could look at.
What we did
Research : The words their buyers use, not the ones the trade uses
Retail interior design, shopfitting, visual merchandising, custom fabrication, turnkey fit-out, shop renovation. Each became a page with one job.
We set up tracking for the same categories in AI assistants, so we could see what ChatGPT and its peers say when a brand asks who can build a store in Asia.
Website : The portfolio, finally published
A new site, built page by page with the team through 2026: six core pages, the Process and Service subpages, and 25 individual project pages, so that every fit-out is something a buyer can open, read and judge.
Then three Featured Projects in depth, and five About Us pages covering the story, the team, the factory and their CSR work, because in this trade people buy the firm as much as the design.
Content : Answering what buyers ask before they call
A blog built around the questions that decide a shortlist, starting with what an end-to-end fit-out actually involves and what one costs.
Expert profiles across management, project management, design and craft, so the people behind the work are named and findable.
Authority : Links from the retail press, not from anywhere
Placements beside the stories their buyers already read: a Christian Louboutin flagship, a Lacoste store on Fifth Avenue, a G-SHOCK opening at Marina Bay Sands, Bond Street, EuroShop.
Around four a month, permanent, averaging Domain Rating 51 to 60, each agreed and priced in advance, with the budget reported to the dollar.
Press : A story worth syndicating
Their sustainability partnership with CleanHub became a press release that landed in roughly 1,432 places, including CNA, Yahoo Finance, Benzinga and ETnet, and produced 15 AI citations on its own.
An earlier release on the carbon cost of Asia’s luxury boom reached 151 Singapore and 405 United States sites. Two more are in the pipeline, on their legacy as a home-grown brand and on retail borrowing from hospitality.
Results
When a brand asks AI who can design and build its store
of the twelve firms AI names in this market
Brand coverage across the prompts we track, September 2026. Positive Design appears in 12% of answers, ahead of every competitor tracked, including international groups. In August the brand scored 100% on likelihood to buy, with 153 mentions in a fortnight.
Share of AI answers, September 2026
Monthly visits from search and referrals
December 2025 to July 2026, a rise of 255%, with total sessions up from 448 to 1,180 in the same period. Enquiries went from none in December to four in July.
Domain Rating, nearly doubled
Placements from a single press release, including CNA and Yahoo Finance
Recommended without reservation
In August, AI assistants scored Positive Design 100% on likelihood to buy across the prompts we track, with 153 brand mentions and their own domain cited in 11% of answers.
The visitors AI sends actually read
Visitors arriving from AI answers engage at 92%, against a site average of 43%. Small numbers today, and the most engaged audience on the site.
Verified client review on Clutch, June 2025
Written after the first phase of work, when the client reported that their webpage views had tripled within a month.
What Positive Design says
Marcus Soh
Assistant Account Manager, Positive Design Pte Ltd
“Our webpage views tripled over the course of a month.” On working together: “Big Wall Digital was very attentive and responsive. They delivered on time and quickly resolved any issues or problems we raised. The team was very open to learning and making changes.”
Read the verified review on Clutch, 6 June 2025.
Why this works for established firms
Twenty-five projects that existed only in a sales deck became twenty-five pages that buyers and AI can read. The work was always there. Now it counts.
A single press release about their sustainability partnership reached over 1,400 outlets and put them in front of audiences no advertising budget of that size would have bought.
Buyers increasingly ask an assistant before they ask a colleague. Positive Design is now the first name that comes back in its category.
Thirty-five years of projects, people and process is material most competitors do not have. Published properly, it is very hard to outrank.
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