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Case Study: Colzani
Achieving 300% Increase in Website Impressions
Luxury / Lifestyle Products
Luxury Home Furnishing
Organic visibility improved, driving more visits and appointment requests.
2023 – Ongoing
The Problem
An established Italian luxury brand, but unknown in Singapore.
Nicoline needed to build presence, credibility, and trust in a new market
The Nicoline website before the new Colzani site
The collection of brands were reputable in Italy, but there wasn’t a localized website for customers to connect with.
The Challenge
Barriers to Market Entry
Nicoline’s statistics on 1 August 2022: the website started with no keywords ranking on the Google Search 1st page.
Problem
But the website didn’t shine,
as it could not be found by the customers they wanted.
People wanted to browse the website like they do in the showroom—From inspiration to consultation—seamlessly.
Our Approach
We didn’t change what Colzani represents.
We made them easy to find—and a joy to explore.
A catalogue-led, visual-first experience
We treated the site like a stage, not a shop. A catalogue-led, visual-first experience that lets the work speak.
Clear language & content optimisation guide
Smoother user journey that invites users to explore the collection of products throughout the site.
Executed link-building
Behind the scenes, structured metadata and internal linking help search engines surface the right pages at the right time.
Our Output
New Website for localized brand “Colzani”
First Impression on Entry:
Ensure Visitors immediately grasp what the brand stands for.
Local Relevance:
Highlight elements optimised for Singapore locals to strengthen resonance.
Founder’s Presence:
Showcase the founder to build trust and provide a clear explanation of the brand.
Proof in Reviews:
Feature real customer testimonials to guarantee product quality.
Recognition Among the Right Audience
Discovery feels natural; intent is clearer. Collection and brand hubs became the main entry points. Organic visibility rose across brand and category terms, with visits up and more people requesting appointments.
Organic impressions per month: from 0 to 300+ per day
Organic search visits per month: 0 → 330
Top 10 keywords in 3 months
Appointments / enquiries per month
What Colzani says
Paolo Colzani
Founder, Colzani
“Thanks to Big Wall Digital’s efforts, I have seen an increase in their Google search rankings and organic traffic. The team has delivered a modernized and user-friendly website that improved user engagement. They are reliable, communicative, and committed to excellence.”
What Colzani Achieved
More Singaporean visitors browsing the branded site.
From discovery into genuine interest and conversations.
Customers get a good first impression at the array of collection and quality of the brand
The Transformation
Their online presence now reflects them: calm, confident, and crafted.
The brands shine; the journey makes sense. By honouring the design and clarifying the path, we turned quiet admiration into real engagement and lasting conversations.
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