ServicesAI Automation
Give your team its week back.
We design automations around the way your team already works: thoughtful, never a gimmick. The repetitive steps run on their own, and your people spend their hours where they count.
Paya Lebar Square · Singapore
Clutch (opens in a new tab)Reviews independently verified
01 · Why Big Wall
Why we are called Big Wall Digital
We could tell you why to choose us… but you have already seen the results. So instead, here is where the name comes from.
big wall /bɪɡ wɔːl/ noun
A climb so tall it usually takes multiple days. Climbers sleep on the face in a portaledge and move up in pitches, roughly a rope-length each, from anchor to anchor.
El Capitan, Yosemite: about 900 m (3,000 ft) of granite
Big wall climbing is our passion, and the perfect metaphor for business and digital marketing.
01Anchor at 300 m
Plan the route
Tackling a big wall is not about quick wins. It is about preparation, teamwork, strategy and steady progress.
- On the wall
- Study the face and choose the line before the first move.
- For your growth
- A clear plan built around your business before we make a move.
02Anchor at 540 m
Set anchors
You plan carefully, then secure every stance before moving higher.
- On the wall
- Every anchor protects the climb above it.
- For your growth
- Secure foundations first, so every gain has something solid to hold.
03Anchor at 780 m
Climb one pitch at a time
The right tools, a steady rhythm, and progress you can measure.
- On the wall
- One rope-length after another, all the way up.
- For your growth
- Consistent execution that compounds over time.
The summit, together
Like climbers on a wall, we are in it with you, focused, disciplined, and committed to helping you reach the summit.
02 · At a Glance
AI automation · For small teams
From busywork to hours you can account for.
AI automation at a glance: lead routing, reporting, content operations and the admin that quietly eats a small team’s week.
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Your team
Today: Mornings lost to copying figures between tabs, and follow-ups nobody remembered to send.
With Big Wall: Reports assemble themselves and follow-ups go out on time, so people keep the work only people can do.
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The work
Today: Tools you already pay for that never talk to each other.
With Big Wall: We map the workflow first, then connect the tools you already have instead of adding another.
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What you own
Today: A clever setup someone built once, that nobody now dares to change.
With Big Wall: Every automation documented in plain language and handed over with training. You own it.
Proof
Automated end to end
Our own free AI Search Audit works this way, with Claude producing every audit. Earn one and watch it run.
Big Wall Digital’s own build · powered by Claude (Anthropic)
Earn your free AI Search AuditThe route ahead
- Pilot
- Alongside your manual process
- Hours given back
- Milestones set in your proposal
Not the right route if a task only runs twice a year. Those usually should stay manual. Not sure? We’ll tell you plainly
See what we actually build
03 · The Case
Why automate now
Automation earns its place only when it removes real friction. We start by working out whether it does, and we will tell you plainly when it does not.
Overnight Automation
System: Running
The Night Watch
- Route
- AI automation
- Shift
- After hours
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01 Camp clock
Capacity without headcount
The cheapest way to add capacity to a small team is to stop spending it on work a system can do reliably at 2am.
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02 Long weekend
Fewer dropped leads
An enquiry sitting unrouted over a long weekend is a lost one. Handover is exactly the step worth making automatic.
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03 Logbook
Consistency you can audit
A documented workflow runs the same way every time, and when it stops, you can see exactly where.
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04 Gear rack
Built on the stack you have
We work with the tools you already pay for before proposing new ones. Fewer moving parts is a feature, not a compromise.
04 · Why Teams Trust Us
Why businesses trust Big Wall Digital
For years we have helped SMEs and B2B companies, locally in Singapore, and across Asia and beyond, climb steadily in search. Our experience shows in how we work.
Proven track record
Real growth stories, not promises. See the Epsilon case study for one of them.
Transparent reporting
Clear monthly updates on traffic, conversions, visibility and links, not just vanity numbers.
SME focus, global reach
We understand the realities of small and mid-sized teams, but our strategies scale to international markets too.
Hands-on expertise
From WordPress fixes to advanced link building, we handle the details so you can focus on running your business.
Trusted by Singapore SMEs
★★★★★
★★★★★
05 · The Rack
What we actually build
Nothing here is speculative. Each one is a workflow we can point at, hand over, and leave you able to maintain.
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Workflow audit
We sit with your team and follow the actual path of a lead, a report, a handover. Most of the win is finding the three steps that cost the most and deserve to go first.
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Lead routing and follow-up
Enquiries reach the right person the moment they arrive, with the context already attached, and nothing sits in an inbox over a weekend.
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Reporting on a schedule
The monthly numbers assemble themselves from the sources they already live in, so nobody spends a morning copying figures between tabs.
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Content operations
Briefs, drafts, approvals and publishing moving through one tracked pipeline, with AI doing the drafting groundwork and people keeping editorial judgement.
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Integrations between what you already use
CRM, forms, calendar, spreadsheets, chat. Most of the value is in connecting the tools you have rather than buying another one.
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SOPs and handover
Every automation documented in plain language: what it does, when it runs, and how to change it. Systems only your agency understands are a liability.
06 · The Runway
Map first, build second
The failure mode of automation projects is building something clever for a process that was never understood. So we start on paper, every time.
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Map
Walk the workflow as it runs today, end to end, and time the steps. You cannot automate what nobody has written down.
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Prioritise
Rank by hours lost against effort to fix. We are looking for the boring, frequent, high-volume steps, not the impressive ones.
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Build
Assemble the automation on your existing stack, in a way a non-engineer on your team can follow.
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Pilot
Run it alongside the manual process until it has earned trust. Nothing is switched over on faith.
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Hand over
Document it, train the people who own it, and agree what happens when it breaks, because eventually something will.
07 · Route Beta
Frequently asked questions
That is not what we are selling. We automate the repetitive steps around your people so they spend their week on judgement, relationships and the work that actually needs a human.
Most of what we build runs on what you already have, your CRM, forms, spreadsheets, calendar and chat. We would rather connect those well than add another subscription.
Hours lost against effort to fix. The best first candidates are boring and frequent, not impressive. If something runs twice a year, it usually should stay manual.
You do. Every automation is documented in plain language and handed over with training. If we disappeared tomorrow, your team could still run and change it.
AI does the groundwork, research, first drafts, formatting. Editorial judgement and your subject expertise stay with people. That line matters, and we keep it.
Three steps: a discovery call to understand where the time goes, an assessment of the workflows worth automating, then a proposal agreeing scope and the hours we expect to give back.
08 · What Success Looks Like
The view from the top
Success isn’t one number. It’s a view that opens up as you climb: five signals that tell you the work is paying off.
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01
Less time lost to reports and admin
Your monthly numbers assemble themselves on a schedule, so nobody spends a morning copying figures between tabs.
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02
Faster handover for every new enquiry
Leads reach the right person with the context already attached, even over a long weekend, and follow-ups go out on time.
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03
Fewer gaps between the tools you already pay for
We map the workflow first, then connect your CRM, forms, calendar, spreadsheets and chat before proposing anything new.
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04
Full ownership of every automation we build
Plain-language documentation and training mean your team could still run and change each one if we disappeared tomorrow.
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05
More capacity without adding headcount
The hours we expect to give back are proposal milestones, time your people can put into judgement and relationships.
ProofOur own free AI Search Audit works this way Claude produces every audit · earn one and watch it run
The Summit
Ready to climb with us?
If your team is spending its week on work a system could do, let's find out how much of it we can hand back.