Case Study: Studio Dam
From Lesser Known to a Leader Online
Industry
B2B
B2B
Engagement
Ongoing retainer across SEO, SEM, and web maintenance, since 2021
Ongoing retainer across SEO, SEM, and web maintenance, since 2021
Commercial Aim
Attract big-ticket branding enquiries from SMEs and regional brands
Attract big-ticket branding enquiries from SMEs and regional brands
Brand Care
We kept the refined visual language intact, and made every page easier to find online.
We kept the refined visual language intact, and made every page easier to find online.
The starting point
Online presence was minimal and enquiries were rare despite their excellent output.
Their project highlights / Source: StudioDAM website
The team had limited time for marketing ops.
We ran a hands-off program with light approvals & clear reporting.
We ran a hands-off program with light approvals & clear reporting.
What we did
1
Research : Aligning campaigns with real demand
- Prioritised service/industry queries buyers actually use (e.g. branding agency, company logo design singapore, brand design singapore, packaging design singapore).
- Assigned page–keyword ownership to avoid cannibalisation and to build topical depth.
2
Platform : Enabling performance
- Moved onto a setup that supports speed, structure, and technical SEO.
- Improved Core Web Vitals, implemented redirects, added schema.
- Used Singapore-based hosting and global CDN for better local relevance and faster loads.
3
Content : Pages that persuade
- Built intent-led service pages with clear value, scannable modules, social proof, FAQs, and direct CTAs.
- Added industry pages to mirror how SMEs shortlist partners.
4
Promotion : Building authority and capturing intent
- Earned placements from reputable Singapore/industry sites to strengthen local authority
- SEM explained simply: targeted Google Search ads using non-brand, high-intent keywords → traffic directed to the matching service pages. Immediate qualified visits; insights fed back into SEO.
5
Evaluation : Iterating what works
- Monthly update calls and reports on enquiries, rankings,authority, and roadmap updates.
Results
+129%
Monthly users: 350 to 800+ in the last 2 years
1 to 10
Average Enquiries / Month
22 to 37
Domain Rating Growth
Pacing
Technical gains in 6-8 weeks; then content + links compounding over 3-6 months
ROI
Exact conversion data needs to stay confidential; however, the upward trend in qualified enquiries and project values demonstrates clear and significant return on investment
66,000
Average linking site traffic per month
What STUDIO DAM says
Debby Yu
Strategy Director, STUDIO DAM
“Big Wall Digital increased our website traffic by 300% and enquiries by 600%, with priority keywords moving from page 10 to the Top 3… always did their best within the budget”
★★★★★
Why It Works for SMEs
Minimal effort required
We handle the heavy lifting; you only sign off on key decisions.
Brand-consistency, results led
Aesthetics remain intact and consistent; structure, speed and clarity improved
Compounding plan
Research → Platform → Content → Promotion → Evaluation. Each step reinforces the next.
Clear reporting
Actions tied to enquiries and visibility, not just vanity metrics.
Discuss your growth plan, contact us now!
