Enterprise Development Grant (EDG)
Grants that help SMEs climb higher
In Singapore, SMEs can access the Enterprise Development Grant (EDG) that covers up to 50% of qualifying costs for company growth projects, while non-SMEs can get up to 30% of qualifying costs.*
In addition to our digital marketing services, we support clients in delivering projects under this grant, particularly for strategic brand and marketing development.
In addition to our digital marketing services, we support clients in delivering projects under this grant, particularly for strategic brand and marketing development.
*Grant applications will be assessed on Group Revenue and Group Employment Size.
The 3 Pillars of EDG
The EDG, administered by Enterprise Singapore, helps SMEs grow and transform. It supports projects that fall under three pillars:
Core Capabilities
Innovation & Productivity
Market Access
Our consultancy focuses on the Core Capabilities pillar, specifically:
Strategic Brand and Marketing Development
This supports SMEs in developing brand and marketing strategies for growth, expansion, or internationalisation.
What’s Covered
We provide consultancy services that align to Enterprise Singapore’s guidelines. Under Strategic Brand and Marketing Development, deliverables can include:
Market research and competitor analysis
Customer insights and buyer journey mapping
Brand positioning and messaging framework
Marketing strategy and channel roadmap
Measurement framework (KPIs and reporting plan)
Note: The EDG covers strategy work only. It does not cover the costs of executional marketing activities such as SEO, SEM, or ad campaigns. However, we can provide these services separately to complement the grant-funded work.
Why Work with Us?
Certified Expertise
Our co-founder, Lydia Yang, holds the Registered Management Consultant (RMC) designation, recognised by Enterprise Singapore through the Institute of Management Consultants (Singapore) (IMCS)
SME Focused
We’ve worked with SMEs across industries in Singapore and abroad, helping them strengthen their digital presence.
Practical Strategies
Our consultancy goes beyond theory. We create strategies that are realistic, actionable, and aligned to your business stage.
Does My Company Qualify for EDG?
To qualify, your company must:
Be registered and operating in Singapore
Have a minimum of 30% local shareholding
Be financially viable to start and complete the project
Application Process
Applications for EDG are submitted through the Business Grants Portal (BGP). As your Certified Management Consultant, we will:
Step 1
Assessment
Conduct a needs assessment and prepare the project scope
Step 2
Prepare Necessary Documents
Provide the required consultancy proposal and work plan
Step 3
Submission
Guide you on the documentation needed for submission
Important: Grant decisions, support levels, and funding amounts are determined by Enterprise Singapore. Information on this page is general and subject to change.
Frequently Asked Questions (FAQ)
How much funding can my business receive via EDG?
Can I use EDG for digital marketing support?
How do I apply for the EDG?
Can Big Wall Digital help with my EDG application?
What happens after I submit an application?
For the latest policies and combinations, always refer to official Enterprise Singapore and GoBusiness resources
You Can Also Use PSG To Boost Your Business!
SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for the adoption of Big Wall Digital’s Complete Digital Marketing Packages, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
Ready to climb with grant support?
If you’re a Singapore SME exploring strategic brand and marketing development for your business, we’d be glad to walk you through how our EDG-supported services can help you attain your goals.
Disclaimer
Grant support levels, eligibility, and approval are determined by Enterprise Singapore. Information here is provided as a general guide and may change without notice.
Grant support levels, eligibility, and approval are determined by Enterprise Singapore. Information here is provided as a general guide and may change without notice.
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Brand Identity
This defines how your brand is expressed visually and verbally. It ensures your brand looks and sounds consistent across all touchpoints, helping customers recognise, remember, and trust you more easily.
Covers:
– Logo, colours, typography, and visual style
– Brand voice, tone, and personality
– Messaging style and brand narrative
– Brand guidelines for consistent use
In short: It’s how your brand shows up clearly and consistently in the real world.
Covers:
– Logo, colours, typography, and visual style
– Brand voice, tone, and personality
– Messaging style and brand narrative
– Brand guidelines for consistent use
In short: It’s how your brand shows up clearly and consistently in the real world.
Brand Strategy
This defines what your brand stands for, and how it should compete in the long term. It translates discovery insights into a clear plan that guides your brand positioning, message, and overall branding and marketing decisions.
Covers:
– Brand purpose, vision, and direction
– Target audience and positioning
– Value proposition and differentiation
– Core messaging themes and strategic priorities
In short: It’s the strategic foundation behind every brand and marketing decision.
Covers:
– Brand purpose, vision, and direction
– Target audience and positioning
– Value proposition and differentiation
– Core messaging themes and strategic priorities
In short: It’s the strategic foundation behind every brand and marketing decision.
Brand Discovery
This starting point is where we help you understand your customers and market. We uncover insights on what’s working, what’s unclear, and potential opportunities, and use this information to make confident decisions.
Covers:
– Stakeholder interviews
– Understanding customer needs, expectations, and pain points
– Market and competitor research
– Identifying brand strengths, gaps, and growth opportunities
In short: It gives you clarity and direction before shaping your brand.
Covers:
– Stakeholder interviews
– Understanding customer needs, expectations, and pain points
– Market and competitor research
– Identifying brand strengths, gaps, and growth opportunities
In short: It gives you clarity and direction before shaping your brand.
