Enterprise Development Grant (EDG)
Grants that help SMEs climb higher
In addition to our digital marketing services, we support clients in delivering projects under this grant, particularly for strategic brand and marketing development.
The 3 Pillars of EDG
Core Capabilities
Innovation & Productivity
Market Access
Strategic Brand and Marketing Development
This supports SMEs in developing brand and marketing strategies for growth, expansion, or internationalisation.
What’s Covered
Market research and competitor analysis
Customer insights and buyer journey mapping
Brand positioning and messaging framework
Marketing strategy and channel roadmap
Measurement framework (KPIs and reporting plan)
Note: The EDG covers strategy work only. It does not cover the costs of executional marketing activities such as SEO, SEM, or ad campaigns. However, we can provide these services separately to complement the grant-funded work.
Why Work with Us?
Certified Expertise
Singapore SME Focused
Practical Strategies
Does My Company Qualify for EDG?
Application Process
Assessment
Prepare Necessary Documents
Submission
Important: Grant decisions, support levels, and funding amounts are determined by Enterprise Singapore. Information on this page is general and subject to change.
Frequently Asked Questions (FAQ)
Eligible projects can receive government co-funding of up to 50% of qualifying costs for SMEs, while non-SMEs can get up to 30% of qualifying costs. Please note that grant applications will be assessed on Group Revenue and Group Employment Size by Enterprise Singapore.
No. Under the Core Capabilities pillar, EDG can co-fund strategic brand and marketing development work such as market research, customer insights, positioning frameworks, and channel strategy planning. However, execution costs (e.g., SEO, SEM ad spend) are not covered by EDG and must be funded separately.
Applications are submitted via the Business Grants Portal (BGP) using your company’s CorpPass account. We will guide you in preparing the necessary documents to be submitted.
Yes, we can assist you to:
- Assess your eligibility and project scope
- Prepare your EDG proposal and documentation
- Advise on strategic brand and marketing deliverables that align with EDG requirements
As certified practitioners, we guide you through the process to improve approval chances and a smoother application journey.
Enterprise Singapore reviews your submission for eligibility, project outcomes, and vendor capability. Clarifications or revisions may be requested. Depending on completeness and complexity, typical processing time can range from 8-12 weeks (for completed submissions) to longer periods.
For the latest policies and combinations, always refer to official Enterprise Singapore and GoBusiness resources
You Can Also Use PSG To Boost Your Business!
Ready to climb with grant support?
Grant support levels, eligibility, and approval are determined by Enterprise Singapore. Information here is provided as a general guide and may change without notice.
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Brand Identity
Covers:
– Logo, colours, typography, and visual style
– Brand voice, tone, and personality
– Messaging style and brand narrative
– Brand guidelines for consistent use
In short: It’s how your brand shows up clearly and consistently in the real world.
Brand Strategy
Covers:
– Brand purpose, vision, and direction
– Target audience and positioning
– Value proposition and differentiation
– Core messaging themes and strategic priorities
In short: It’s the strategic foundation behind every brand and marketing decision.
Brand Discovery
Covers:
– Stakeholder interviews
– Understanding customer needs, expectations, and pain points
– Market and competitor research
– Identifying brand strengths, gaps, and growth opportunities
In short: It gives you clarity and direction before shaping your brand.
